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The role of Google is to categorise and organise the world’s information and prioritise the most relevant, authoritative and important information first. So, how do you make sure Google views you as the most authoritative expert on your area of expertise? You build your personal brand to be one! 5 Tips to Help You Build Your Expert Status and Achieve Great SEO Results. Develop your Area of Authority : If you want people to see you as an authority, it’s time to get specific. Pick a niche that you can specialise in that is meaningful and valuable to the customers you serve. Chances are when you go searching for information or answers, you don't look for a Jack-of-all-trades who can give you a broad and shallow overview. Take a Stand: Find something in your industry that isn't right or something your competitors do that should be called out – and talk about it. Make customers informed. This isn't about naming or shaming, this is about taking a stand, showing your ethics and setting a new standard in your industry. It also helps to establish your credibility and proves that you are looking out for your customer’s best interest. Give Freely: Wondering how much information you should give away? The answer is as much as you can because the one who adds the most value always wins. Continually ask yourself, what ideas, knowledge and solutions can I share that will improve the lives or businesses of my customers?It doesn't need to be all of your trade secrets or the exact step-by-step process you use to get results. But chances are you have a lot of insight into your industry, competitors, products, and your customers problems and opportunities that could inform, educate, entertain and add value to your customers and assist potential customers through the buying process. Make it Consistent: This is perhaps the most challenging point; you need to be consistent with the quality of the information you produce and how regularly you create it.While there are plenty of other areas in your business that need your attention, this is one area you can't neglect when times get busy. Establish a frequency that you can maintain, and your audience can depend on. Google loves high-quality content that is regularly updated and rewards you for it. Share it: When you have good content, don't just put it on your website; share it widely. Put it on your social platforms, share it with industry association/s and distribute it through other highly reputable and relevant websites, blogs and media publications. Digital PR is the new link building. Sharing will not only improve your credibility with Google and your SEO rankings though. It will also help you to build your network by leveraging the database and following of others – and that’s smart business.

In B2B emails, send doesn’t mean end. Once an email is delivered to the inboxes of relevant contacts, you need to assess how well the email performs — and use this data to fuel insights for future communications. As with other inbound marketing efforts, the success of a B2B email is not built on a single metric, but rather multiple metrics. To get the biggest ROI on email marketing campaigns, you need to first know which metrics to track, and how to assess their performance.