The role of Google is to categorise and organise the world’s information and prioritise the most relevant, authoritative and important information first. So, how do you make sure Google views you as the most authoritative expert on your area of expertise? You build your personal brand to be one! 5 Tips to Help You Build Your Expert Status and Achieve Great SEO Results. Develop your Area of Authority : If you want people to see you as an authority, it’s time to get specific. Pick a niche that you can specialise in that is meaningful and valuable to the customers you serve. Chances are when you go searching for information or answers, you don't look for a Jack-of-all-trades who can give you a broad and shallow overview. Take a Stand: Find something in your industry that isn't right or something your competitors do that should be called out – and talk about it. Make customers informed. This isn't about naming or shaming, this is about taking a stand, showing your ethics and setting a new standard in your industry. It also helps to establish your credibility and proves that you are looking out for your customer’s best interest. Give Freely: Wondering how much information you should give away? The answer is as much as you can because the one who adds the most value always wins. Continually ask yourself, what ideas, knowledge and solutions can I share that will improve the lives or businesses of my customers?It doesn't need to be all of your trade secrets or the exact step-by-step process you use to get results. But chances are you have a lot of insight into your industry, competitors, products, and your customers problems and opportunities that could inform, educate, entertain and add value to your customers and assist potential customers through the buying process. Make it Consistent: This is perhaps the most challenging point; you need to be consistent with the quality of the information you produce and how regularly you create it.While there are plenty of other areas in your business that need your attention, this is one area you can't neglect when times get busy. Establish a frequency that you can maintain, and your audience can depend on. Google loves high-quality content that is regularly updated and rewards you for it. Share it: When you have good content, don't just put it on your website; share it widely. Put it on your social platforms, share it with industry association/s and distribute it through other highly reputable and relevant websites, blogs and media publications. Digital PR is the new link building. Sharing will not only improve your credibility with Google and your SEO rankings though. It will also help you to build your network by leveraging the database and following of others – and that’s smart business.

In B2B emails, send doesn’t mean end. Once an email is delivered to the inboxes of relevant contacts, you need to assess how well the email performs — and use this data to fuel insights for future communications. As with other inbound marketing efforts, the success of a B2B email is not built on a single metric, but rather multiple metrics. To get the biggest ROI on email marketing campaigns, you need to first know which metrics to track, and how to assess their performance.

Facebook may be steeped in controversy these days, but no matter how many people talk about abandoning it, few actually do. Usage of the platform still outpaces that of all the other social media sites except YouTube. For now, the social media behemoth still plays a big role in the lives of most consumers — which means paid media on Facebook still has a big role to play in a strong digital marketing strategy. If you’re trying to find the right marketing mix for your business and you’re not currently investing in paid media and using Facebook ads, there’s a whole list of reasons to start.

As a chief marketing officer, VP of marketing or marketing manager, you understand the necessity of pursuing digital marketing in today’s business arena. But sometimes, it can be difficult to convince other executive members of this need, especially if they do not completely understand the nuances of digital initiatives, such as inbound marketing, content marketing and demand generation.

One of the biggest obstacles many companies face when it comes to video marketing is measuring return on investment (ROI). It can be tough to determine if your video marketing initiatives are worth the time and money you’re investing. That’s why finding a way to track results is critical. Ready to develop strategy-driven video marketing campaigns? There are a variety of ways to measure the success of a specific video — from total views to how much time someone spends watching the video, and engagement (likes and shares). It all counts, but it may not be reflective of your ROI unless you determine specific goals for your video. If you’re trying to make the most out of video marketing, here are some ways to determine your return on investment for any video you put out there.

When it comes to creating the next marketing strategy, the vast majority of companies err on the side of being “safe.” Few want to rock the boat a little and walk to the edge of being innovative. However, those marketers that take the risk of going “outside the box” and the “tried and true” to try something unique reap all kinds of rewards. These six award-winning B2B marketing campaigns provide a clear lesson in the power of innovation — and they provide inspiration to let the inner marketing innovator in you break free in 2020.

They say big things come in small packages, and the same could be said for video. In this microwave society we’re living in, less is more, so you may be amazed by the power a 6-second video can offer. Want to see some award-winning videos that engage and delight? A recent survey finds that the 6-second video ad is not only becoming more popular, but it’s also becoming more powerful. More and more companies are adding them to their campaigns. Why? They’re a great way to get a hyper-focused message to potential customers. Let’s take a look at some of the survey results, examples of 6-second video ads, talk about why they’re so powerful and discuss how you can get started making them.